Objective: Find a name that is not found in the dictionary (ie a coined word) that is suggestive of the wide range of unique services offered by the firm and reflective of the versatility of their people.

Solution: From the root word “dexterity” we quickly came up with several possible names, one of which was “Adexta”. The new company's tagline is “Strategic Execution” in which can also be seen the “ex” from Adexta. New Managing Director of Adexta said of the naming process: “Can't think of anything that could have gone better and I'd refer BrandAbility all day long if I could”.

Project: "It's Toronto Time!"

Objective: To create a new slogan reflecting the resurgence of the City of Toronto, its hopes and aspirations and all the great things the City has to offer.

Client: Sandra Kroll, RE/MAX Realtron Realty Inc.

Objective: Distinctive and memorable tagline that brands the professional.

Solution: 'Get the Kroll Advantage: professional service and results.'

Client: C.V. (Charm) Darby, Investment Advisor for TD Evergreen

Objective: Distinctive and memorable tagline that brands the professional.

Solution: The slogan "Positively Charming Service"

Testimonial: “I’d like to thank you for the slogan Positively Charming Service."

I have been using this slogan on all my communications and my clients have all remarked very favorably on it.

My goal is to define and distinguish myself and my services in this very competitive industry. I believe that your very commanding slogan will be a great advantage in this endeavour.”

C.V. (Charm) Darby
Investment Advisor
TD Evergreen

Client: Royal Canadian Mint

Project: In addition to making money for Canada and other countries, the Royal Canadian Mint also sells collector coin sets, coin jewellery and artwork through various distributors. The Mint asked us to create a title for its retailer product catalogue reflecting the beauty and grandeur of its Canadian-themed coinage products.

Solution: We created the title Canadian Treasures attesting to the majesty of the various famous Canadian scenes depicted on the coins, and reflecting the great value of the Royal Canadian Mint's coin collectables and gifts.

Client: Toronto Maple Leaf Hockey Club

Project: Leafs Fan Club, the Buds Club, looking for cool slogan.

Solution: Our winning submission Growing with the Leafs was chosen from hundreds submitted from all over the globe. Our memorable slogan "sums up what the Buds Club is all about," according to the Club.

Client: Healthways Fitness and Nutrition Inc.

Project: New health care company specializing in educating clients about healthy diet, exercise and lifestyle practices needed a memorable corporate name that reflected its mission and all its specialties.

Solution: We created the name Healthways to show our client knew, and could teach its customers, the different 'ways' to achieve good health.

Testimonial: “You have, I feel, very effectively found the way to convey the message of my approach to the attainment of optimal health through a blending of modern Western science with Ancient Eastern wisdom, as well as a sense that wellness is attainable through a variety of modalities.

The name Healthways has elicited a very favorable response from both clients and colleagues. I feel that it has helped to define and differentiate the services that my company offers in the very competitive alternative health care field.”

Suzi Hernick
President
Healthways Fitness and Nutrition Inc

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Project: New web-based solutions provider looking for name that makes it stands out.

Solution: BrandAbility was quickly able to find a name that delighted the client and its customers - SiteRite Systems.

Testimonial: "Thank you for creating the perfect name for our new company. We struggled for months trying to come up with a name ourselves, but all the names we came up with were already taken. BrandAbility was able to quickly create a name for us that said what our company was all about and got right to the point. Most importantly, our customers say our new name sounds great and is very memorable.

Thanks again to BrandAbility. We look forward to working with you again"

Alla Touryguina
Manager
SiteRite Systems

Client: Eureka Computer Resource Centre

Project: Eureka, a leader in Computer Graphics Training, needed a tagline for its new advertising campaign.

Solution: We came up with the branding concept of using different colourful hats to represent the different types of courses being offered by Eureka. We created the slogan "For all the hats you wear..." to say that Eureka offers all the courses you require, and Eureka recognizes that you have many different roles at work, but we can help!

Testimonial: “Thank you for creating the tagline ‘For all the hats you wear…’ for our advertising campaign.

We have now run the campaign headlining your slogan in several issues of ‘We Compute', as well as in a trade magazine ‘Graphic Exchange’ and on our website.
The feedback from our advertisements has been tremendous. We are so thrilled with the reaction to your slogan that we intend to put it on posters and to use it at trade shows.

You have succeeded in capturing the essence of our company in a few words.
Our company looks forward to working with BrandAbility on our next advertising campaign."

Yolande D’Souza
President
Eureka Computer Resource Centre